Job
Airline motion sign graphics for Terminal 3 Pearson International Airport in Toronto.

Objective
To develop 25 motion signs for use on 165 newly installed airline ticket line Plasma screens (new technology) within one month.

Since, we have developed over one hundred of these motion signs for all Airlines that fly to and from the airport. There are now 200 of these plasma screens on display and other international airports worldwide are adopting this cutting edge technology. This has created an exciting opportunity for Pursue Associates.

Details
In order to ensure success for this new medium of signage, Pursue had to research and test file formats on very specific customized airport software and network systems.

The signs also had to be customized to meet the stringent specification requirements of Plasma technology.

Pursue coordinated and managed the communication, information requirements and design approvals with major airlines across the world. Each sign was individually designed to fit with each airline's corporate identity.

Result
The motion signs were all delivered on time with complete satisfaction. Sita has become an ongoing account. Airlines continue to use Pursue as the experts for motion signs.